ISB

ISB

Saturday, January 24, 2009

MBA Specializations !

FINANCE

Broadly encompassing corporate finance and the capital markets, finance provides insight into financial policies and investor behavior, examines how policies, individuals, and organizations interact within market environments, and applies financial instruments and quantitative methods to address problems and opportunities in finance. MBA programs typically teach everything from international finance to market microstructure, corporate financial management and investments. Students who focus on corporate financial management possess the skills to accomplish both rudimentary financial analysis such as financial forecasting, budgeting, and the analysis of capital investment projects, and higher level financial decisions, such as capital structure decisions, dividend policy decisions, mergers and acquisitions, and risk management. Students who focus on  investment track are trained to analyze both individual securities and to manage portfolios.

Some of the Job Titles - Financial Analysis Manager, Treasury Analyst, Finance Consultant Associate, Cost Analyst, Senior Financial Analyst and Project Manager.

MARKETING

Marketing is primarily concerned with satisfying customer needs and wants at a profit. A marketing strategy typically starts with target customers and a unique selling proposition. These decisions help guide the marketing mix, which covers the product, distribution, promotion, and price. Various marketing issues are covered in elective courses that span overall strategy development, market research, new product development, industrial marketing, international marketing, and electronic commerce.

There are four areas in marketing: industrial marketing, consumer marketing, marketing research, and consulting. Students who focus on the marketing option in the industrial (or business-to-business) marketing track have the skills to conduct market analysis of customers, competitors, and markets characterized by business to business exchanges. In the same vein, those pursuing the consumer marketing track have such skills for business to end consumer markets. Students who follow the marketing research track are trained to analyze markets using modern research methods for addressing key management decisions. The marketing consulting track is appropriate for those students seeking careers in consulting that have a marketing focus. 

STRATEGIC MANAGEMENT

The central goal of strategic management is to understand how organizations might achieve advantage relative to competitors.  It is of interest to individuals who act as integrators – that is, they might make decisions that cut across the functional and product boundaries of a firm.  Such decisions include:

  • What type of advantage (e.g., low cost or differentiation) does the firm aim to deliver?
  • What is the scope (geographic, market) over which the advantage is targeted?
  • What are the activities throughout the value chain that deliver the intended advantage, and how do they interact?
  • What range of businesses is appropriate within a single firm and how should they be organized?

One type aspires to jump immediately into a general manager role with an established company (e.g., product manager, business unit manager, country manager, member of top management team), as a consultant, or as part of an entrepreneurial team. 

A second type of student might plan upon graduation to take a functional position (e.g., finance, marketing, accounting, human resources, MIS, operations) but will likely report to a manager who has general management responsibilities.  These individuals may find it helpful in their careers to better understand the issues to which their superiors are concerned.  These students may also hope to eventually aspire to general management responsibilities.  For this type of student, combining the strategic management option with another functional option is a lethal combination. Strategy equips students with the framework, concepts, and tools required to think strategically about the total enterprise. This entails analyzing the firm's industry and position, as well as crafting strategies that will create future economic value. The course examines industry structure, sources of competitive advantage, the role of functional strategies in guiding and sustaining this advantage, diversification, and internal corporate venturing.

ENTREPRENEURSHIP

The crucial aspect under entrepreneurship is the process of identifying, valuing and capturing opportunity. These activities, crucial in any organization, require using business disciplines in a highly integrative way. The second is an emphasis on individual initiative in the context of uncertainty and tight resources. While these concepts are distinguishing features of entrepreneurial opportunity, virtually all business students will encounter these challenges in some form, whether as entrepreneurs, consultants, financiers or managers of firms. 

CONSULTING

The skills required of a consultant mirror those required of high-level organizational leaders. Building on a the foundation in the functional areas of business, our consulting focus advances these critical abilities: a strategic perspective on all of an organization's functional areas and the interplay among them; an understanding of how an organization interacts within its competitive environment; the creation and clear communication of logical arguments, and the combination of analysis and synthesis that brings order to unstructured environments.

OTHERS

1. Accounting

2. Management information system

3. Global Supply Chain

4. Manufacturing and Technology management

5. Social Enterprise

6.  Leadership / Organizational Behaviour / HR

7. Management Communication

8. Decision Sciences / Quantitative Analysis

2 comments:

sravan kumar gupta said...

I wanna Thank u for this blog..I am one of those true aspirants of ISB...I am from hyderabad as well...Wanna contact u and talk to you and get some help regarding ISB..
please provide some contact..

thanks.....

Unknown said...

hi,it is very informative blog.thanks corporate finance consultant